Have you ever heard the term “the first bite is with the eyes?” Originally referring to cuisine, it can also be considered to generally refer to the physical appeal of something in regards to your initial introduction. First impressions always play an invaluable part in the overall experience and can have a significant impact on your place of business.  

Is a new roof a good investment? 

Yes and we can say so with absolute confidence. In this article, we will explain the top 5 reasons why it benefits your business, and yes, all of them are sure to increase your profit margins or save you money. 


Customer Perception 

The first and arguably most important, the point is the improved customer perception. Let’s say you walked past a building that had a sign out front promoting itself as a place of business. Now let’s say that the roof of that building is nothing short of an eyesore; it’s got cracked roof tiles, it’s uneven, or broken in some way, or even simply shows intense discolouration.

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It betrays a lack of attentiveness, of care and pride in one’s work. Now let’s assume you saw a business that provided the same service across the street but it had a brand new, well-maintained roof; you know which one you would be happier visiting. 

Taking care of the establishment you work in is putting your best foot forward before the customer has even stepped inside. It gives a solid idea of the quality of service that they can expect from that business.  

Cost Efficient Maintenance

A roof in poor condition is an eyesore, certainly, but it can also put a strain on the owner’s finances. Repairing the roof is a fine idea but replacing it entirely is a great one as this can drastically reduce the need for deterioration, damage and, in turn, constant repairs.  

Performing a mismanaged repair or, in the worst-case scenario, ignoring the work entirely can run the risk of causing incredible amounts of damage that spread throughout the building like wildfire. It may just start with the roof, but if ignored it could allow leaks to move into the ceiling and walls, causing cracks, discolouration, flaking wallpaper and even structural damage.  

On top of this, should the roof be damaged in any way, repairing it is considerably easier and cheaper when newer and in better condition? Repairing early can help to keep the damage contained and reduce the need for additional and parallel repairs just to get the one task done.  

Replacing the roof does away with all of that and can provide peace of mind for over 20 years and saves the owner huge sums of money. 

Energy Efficient

Installing a new roof provides a third obvious benefit and that is energy efficiency. Using high-quality materials that can reflect solar energy, can also improve insulation, both improving the workers and customers comfort and preventing air escaping through the roof, saving you a heap of heating and air conditioning.  


Safety is something that should be in the hearts and minds of every business owner. Making your place of work as safe as possible for everyone who works of visits is priority of the upmost concern. Loose roofing tiles, faulty construction and structural damage can spell disaster for many as if the roof falls in or a tile slips and hits someone then you may find yourself with a hefty fine. 

To this end, there are a few measures you can take to prevent this, however, in conjunction with the points we’ve already discussed, there is only one that has real merit. Installing a new, high quality roof by an experienced team of professionals is a sure fire way to eradicate the possibility of accidents and mishaps in your workplace.  

Safety is not something to take lightly, and this is something you can do to improve that quality for yourself and others. 

Resale Value

Last but not least, the final point. Let’s say that after a few years of increased successful business thanks to your sleek new roof, the time has come to say goodbye and move to a larger site. You may want to take the roof with you but in reality, it will provide you a drastically increased return on investment. When the assessment on the property’s value is made, they will absolutely take the state of the roof into heavy consideration. 

It has been shown that property value can increase from 20% to 40% based on the quality of the roof. Let’s look at an example. 

 Assume that you are selling a commercial property that was originally worth £850,000. Now let’s say you spent £10,000 on a replacement roof and it provides you with an improved 40% value increase. That is an additional £340,000 and brings the potential sale price to £1.19 million. 

A quick cost-benefit analysis will show that the new roof cost was a small investment compared to its return.  

Final Word

We hope that this article has helped explain how a new roof can have a tremendous improvement to any business. From safety to cost efficiency, there is a multitude of benefits that cannot and should not be overlooked. 

If you are looking to make a great investment for your business and want the task completed efficiently by a team of licensed experienced professionals, consider Roofserve LTD. We have over 20 years of experience and are prepared to help you with any and all of your roofing needs. Give us a call on 01274 974575, for a free, no-obligation survey or visit www.roofserveltd.co.uk for more info.  

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